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As Our Community Celebrates, Eastex Is Here For You
We’re entering 1 of my favorite times of the year, when the air becomes crisp and there are gatherings with co-workers, friends, family and the community. Yes, there’s even time for reflection, moments to consider the blessings from the last year.
It’s a busy few months. The hustle and bustle of the holidays all feels so real, and that’s welcome. Because we live in a world where reality can, at times, become fuzzy. I’m sure many of you have heard about how artificial intelligence has found a voice, responding to questions or prompts with text responses that seem human. Or close to it. That’s just the beginning, too. There are AI tools that allow you to describe an image you wish to see and then AI creates it for you — including notoriously adding the occasional extra finger to a person’s photo.
You see, AI isn’t perfect. Don’t misunderstand me, it’s amazing technology that’s correct a shocking amount of the time. But it’s not always right.
The buzz around AI might even make technology seem daunting, an example of online tools whose inner workings only a scientist can understand. Here’s what I hope you remember — technology changes and we adapt. With a little care, AI will find its place. More importantly, it will never replace people interacting with 1 another.
During this season of celebration, keep that in mind as you share your time and experiences. Whether you’re shopping, working, searching for a holiday recipe or any of the thousands of other reasons we spend time online, the internet provides invaluable resources. But it doesn’t replace the people and businesses of our community.
I imagine your email inboxes have a fair number of messages touting sales, promising savings and can’t-miss deals. Some are legitimate and useful. Many are not. Even text messages can be filled with, well, junk. At times, digital communications can start to feel similar to the current AI creations — just a little off.
As your internet provider, everyone at Eastex considers it a privilege to help you navigate many of these waters, and the pages of this magazine often include great tips for both staying safe online and maximizing your digital experience.
More importantly, there’s no doubt we’re real, created with the sole purpose of supporting this community. We are not a national company headquartered hundreds, or even thousands, of miles away. Has anyone not been lost in a telephone or email maze trying to find the person at 1 of those companies who can solve a problem?
At Eastex, that’s not how we operate. Our office is local, and we really do welcome you to stop by any time. We enjoy doing business face-to-face, and you’ll be greeted by people whose children go to school here, whose families shop locally and who share the same day-to-day joys of living in this place we call home.
So, let’s celebrate not only this season but also our wonderful people and businesses. There’s no doubting the very real power of neighbors coming together. And we’re proud to serve you, in the most authentic way possible